This is a quality label launched by the Zhejiang Provincial Government in China, aimed at providing quality assurance to global consumers and enhancing their trust and recognition of Zhejiang made products. Mainly through evaluating and certifying enterprises that meet standards, quality certification and labeling of their products are carried out, enabling consumers to easily identify genuine Zhejiang made products.
The established product quality certification standards not only fully cover the current mandatory standard requirements, but also some key technical indicators are superior to national and industry standards, fully reflecting the technical level of first-class products of domestic first-class enterprises and leading the industry's technological improvement. In the formulation process, fully reference and adopt international advanced standard requirements.
As a regional public brand that reflects and comprehensively reflects the image of Zhejiang enterprises and products as a whole, the logo includes four major connotation characteristics: "progressiveness", "innovative", "driving" and "responsible".
